CRO · Design · Development · Ecommerce
CRO, UX/UI design and ecommerce development for Shopify & Tiendanube brands. From strategy to implementation, we help you convert more of the traffic you already have.
Ecommerce brands we've designed and built for
Selected Work
Every project starts with what's stopping people from buying, and ends with the change live in production.
Recommendations
Designers, product leads and partners who have shipped alongside Victoria, in their own words.
“I had the pleasure of working with Vicky on the 110 Theory design team for one of the agency's most prominent clients, Baptist Health. She is an exceptionally proactive professional, always ready to help and consistently delivering quick, effective solutions.”
Worked with Victoria on the same team · November 2024
“I am really happy for being able to work with a professional like Vic. We worked together for the development of an app within the healthcare industry, Vic working as part of the design team and myself as part of the product team.”
Worked with Victoria on a different team · November 2024
“Victoria is an exceptionally talented professional in the realm of UX/UI design. While we haven't had the opportunity to collaborate directly at 110 Theory, we did during her personal project, HUMO. Beyond that, I've closely followed her journey and the achievements she's garnered over time.”
Worked with Victoria on the same team · September 2023
These recommendations are about Victoria's design work, not about Hey Convert ecommerce engagements. Add one client testimonial from Levado, The Archive or Prime Peptides so the section also proves the CRO outcomes claimed above.
What We Do
Three capabilities, one team. The handoffs that usually break projects don't exist here.
We identify friction, uncover opportunities and create data-backed improvements designed to increase conversion and revenue.
Conversion-focused ecommerce experiences, from targeted improvements to complete redesigns.
From approved designs to production. Landing pages, ecommerce sections, CRO improvements and complete storefront experiences.
From Insight to Implementation
We combine CRO strategy, UX/UI design and ecommerce development to take improvements from insight to implementation.
Behaviour, funnel and revenue data before opinions.
A scored backlog, not a list of everything possible.
The change drawn to the real constraints of the platform.
Shipped to production by the same team that designed it.
Measured, read honestly, and fed back into the backlog.
Built with the tools that power ecommerce growth
Why Hey Convert
Every decision starts with customer behavior, conversion and business impact.
We don't just identify opportunities. We design and implement the solution.
International ecommerce standards combined with deep understanding of the Latin American market.
| Hey Convert | Typical setup | |
|---|---|---|
| Team | One team from strategy to production | Strategy, design and dev split across vendors |
| Output | Changes live in your store | A deck of recommendations |
| Starting point | Behaviour and revenue data | Best-practice checklists |
| Platform depth | Shopify & Tiendanube specialists | Generalists across every CMS |
| Measurement | Tested, read honestly, fed back | Shipped and assumed to work |
Outcomes
Numbers we can publish, from engagements where the client authorized it.
The Team Behind Hey Convert
Every Hey Convert engagement is led by Victoria and supported by a specialized team across CRO, UX/UI design, ecommerce development and implementation.
Research, audits, hypotheses and conversion-focused recommendations.
Specialized ecommerce designers focused on usability, clarity and conversion.
Ecommerce developers specialized in bringing designs and CRO improvements to life.
From approved designs to live experiences, tested and ready to perform.
One strategy. One team. From insight to implementation.
Engagement
So you know what you're agreeing to before the call, not after it.
Three ways in, depending on whether you need the diagnosis, the work, or both on a cycle.
What happens when, and what we need from your side to hold it.
Being honest about this early saves us both a call.
Commercial terms to sign off before this goes live: the durations above, the 10k sessions / 300 orders threshold, and whether pricing appears here or stays on the call.
Contact
Let's uncover what's stopping more visitors from becoming customers.
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Thanks. We'll review your store before the call and get back to you within one business day.
Specialized Partners
For brands looking to expand their organic presence, we work alongside specialized SEO partners to connect visibility with conversion.
Visibility brings the traffic. We help turn it into revenue.